Ilya Balakhnin: Kawaihae, buke, hoʻolilo 'ia'

Mai 'oe ae i keia manao, ua hoʻolaha a me ke kūʻai akuʻana i ole kūpaʻa a me ka noi aku i ka hoʻohana' ana o ka hoʻonaʻauao kū hoʻokahi ki ina hana like? Ma kēia kūlana he mea hiki ole ke underestimate i ke kūlana o ka hoʻolaha 'Oihana, mai keia wahi mea mau Hawaiʻi, aʻaʻole kūpaʻa. Palapala hōʻoia no 'Oihana mau mahalo i loko o kekahi kula, akā, he' oihana i loko o ka hana hoʻomaʻamaʻa i ka likeʻole ma o ka aoao, e hana, a mau aʻo ana ia ia iho a me ka hoike mai i na mea e ae waiwai Triple.

A luku ana mamuli o ke kanaka nana i "i iho" a ua manaoia e e he strategist i loko o ke kula o ka hou Media, hoʻolaha, kuai ana a me ke kūʻai akuʻana palapala - Ilya Balakhnin.

ho okumu

Ilya Aleksandrovich Ua hanau ia ma 1987 ma Moscow. I ka 2009 me ka hanohano , ua puka 'o ia mai ka Kalaiaina Science'āuna kumu o ka Moscow State University. Lomonosov. Ma hope, me ka hanohano hala aʻo i loko o University ka Lūkini kanaka 'Peace a me State University o Management. Akā, i ka hana i loko o ka hana kūikawā a pau hiki ole, naʻe Ilya Balakhnin mau olelo me ka nui mahalo o kona hoʻonaʻauao.

e hoomaka ana mai o ke alanui

Ma hope o ka puka Ilya Balakhnin ka hoʻomaka 'ana e hana ana i loko o ka hoʻolaha' oihana, nā mea hoʻomākaukau i SMM-ke kūʻai akuʻana lawelawe (Social Media ke kūʻai akuʻana). Ua laila, komo i loko o ka hou aayoaeuiinoe - i ka paipai 'ana i ka lawelawe latike. Balakhnin koke lilo i ace ma ka hou o ka mahinaʻai, a me ka mai, e like me ia, i ka oihana ua i hana pono, ka mea koke haalele ia ia.

iho pāʻoihana

Balakhnin wehe i kona mauʻoihana - keʻena hoʻoaʻoaʻo waiwai Paper Imi, e kaumaha ana i ka laulā huahelu o nā lawelawe e like me: SMM-ke kūʻai akuʻana, kuni, a Kaʻahumanu i ka pale umauma hoʻokahi hoolohe, logos a me ka hui kālepa paha, ka ', e like me ka hooulu ana o ka papa hana hoʻonaʻauao. Ma ka manawa, i ka hui o ka maikaʻi loa ke kūʻai akuʻana 'oihana i loko o Moscow, e like me RAAR. Ka poe i oi aku mamua o 400 holomua hihia, a ho okumu ana i kona nani.

naʻu ka auhau

Mālama 'ana i Hana like me ka CEO Ilya Balakhnin o ka oihana i olelo wale i loko o superlatives. He characterizes i kona poʻe like penei: ". Mākou i - he ki ke kuka mau poʻe i loko o Rusia" Oia ka ikaika hoakaka, oia keʻae i ka nui helu o nā mea kūʻai mai, e hana ana me ka konsyumerskimi wahi kanaka. Ke kālailaiʻana i kāna hana, Ilya Balakhnin loa haahaa mai la oia e pili ana i kā lākou nā mea mālama mai, e kahea ana ia capitalized. Paha ilaila waiho kekahi o na kumu nui mea huna o ka pomaikai o ka Oihana. Client - ma luna o nā mea a pau e ae.

Olelo ana e pili ana i kona ho'āʻoʻana, Ilya Balakhnin expresses ka manao i eha makahiki aku nei, Paper Imi i kekahi ano hana: e ulu i loaʻa ai ma ka liʻiliʻi loa hoʻokahi ruble no ka makahiki. 2014 ua loa holomua no ke kuai a pau, a me ka mea, ua ulu ia e lele koke i kēlā a me koko hookahi, ma ka 36%. Hope, no ka huakai ua hoano e ka emi ku i ka hoʻoponopono ulia, makau'opi o ka hoʻokele waiwai. Ka mua hapalua o ka makahiki hoopaa makaʻu - he kulu o ka aneane 9%. A laila, a hemo aku kekahi mau hou lawelawe, a me kū hoʻokahi no ke kuai hoʻololi kokoke i ke kūʻai akuʻana, kukulu hou ia kekahi mau pāʻoihana keʻano o ka hanaʻana. E like me ka hopena, i pani 2015 me iki nei ka ulu o ka 12%.

Ke anaina Ua loli i ka hailona i kēia makahiki:

- i ka helu o? Aaiuo eaa mahuahua ma ka 10%;

- uku mahuahua ma 1/3;

- huli ua 7%.

Ka oihana i hoʻokō i ka hou limahana aʻo'ōnaehana, e hoʻomau i ka manaʻo o Lean. Ua pau oi ma mua o 100 papahana ma 28 wahi. Hoʻokumu pū kēia māhele 'āina? Anoe? Aiey. Ilya haʻaheo o kela a me keia limahana, i ka i ana ia ia i 'Oihana wale.

e ao ana

I ka makahiki 2010, Ilya kākoʻo ma IABC / Rusia i wehe i ka hoʻonaʻauao HOU pāhana - Idealogy kula. Ka pāhana - He He ala o ka noʻonoʻo nō kuhikuhi, mea i ka hola o ka hou manaʻo. Ilya Balakhnin mea rector Idealogy New Media Superhero Squat, ka mua kulanui o ka wā e hiki mai ana ma Rusia. Ka mua Russian KUMUMANAʻO NUI palapala kula ma Social Media mea he papa o nā hoʻonaʻauao "Kākou mau palapala ma ka hou Media." Experience i loko o ke kula lilo Balakhnin hoʻomaka i loko o ka houʻoihana - kaʻi.

New Media

Mau koho mea he alakaʻi o practitioner o ka lawelawe Media Ilya Balakhnin haawi keia ke kūʻai akuʻana i nā mea hana, e like me ka New Media. Olelo ana e pili ana i ka mea hou me Media, ka mea memo ia i kēia lā ole hou e pono ai e hai aku, a e imi i komo nā mea kūʻai mai ma ka launa pu, a me ka mea kūʻai aku. Ua hiki aku ai i devertikalizatsii kamailio ana o ka lua i pele, kanaka i keia la loaʻa 'ike mai na wahi, a no laila ia i hana i ka paakiki Kānana' ike, a no ia mea, i ka i paʻa kekahi nui a hiki i ka paa ana o papamoe, launa o ka hilinai a me ka Customer e pono ai.

Ma ka hālāwai ninaninau me Ilya Aleksandrovich pili ana i ka papa kuhikuhiE nā hoailona o ka pomaikai o ka hoʻolaha paipai aʻo kai eʻe ma ka lawelawe latike. I ka papa kuhikuhiE metric Ilya Balakhnin i kapaia o keʻano kaua,ʻo ia memo i ka mea i kēia lā, he mea i hele mai i ka lohe 'ole ma o ka hoʻohana ana i kona mea e like ai. I ka hoʻohana 'ana i aaoeiiiiai mea a uncomplicated ano o ka maʻiʻo o kekahi momoku ahi ke hoʻonui i ka buke o ke hoolohe komo.

Balakhnin i keia la

Over ka 8 makahiki i hala, Ilya ua hoʻonoho wale me he alakai akamai a me ka strategist i loko o ke kula o ka hou Media, a me ke kūʻai akuʻana palapala. I kona aie haneri o ka hihia, me ka nui o ka kupaʻa nā mea kūʻai mai a me ke alu like me ka nui poʻe nā ma na wahi lulu, a lahuiʻilikai. E like me ka hapa o kana oihana i ka Paper Imi, a me he kuokoa Point Ilya ke alu like me ka nui poʻe i "Skolkovo", ka kae "Lūkini Koo», Microsoft, ke alakai ke kelepona hele ana i loko o Rusia, kūwaho hoʻi hui, e like me "Coca-Cola", kapa, 'elele o ka waena a me ka nui pāʻoihana a me ke ahiahi, Hawaii holoʻokoʻa. Mawaena o ka holomua kauoha a me kona mau oihana i kū hoʻokahi papahana, e paipai ana ma ka Internet papa Hui Pūʻia, i ka hoao ana o ka 'ōlelo paipai aʻo kai eʻe, e oleʻenemi takeovers.

Aaʻo 'a me nā hālāwai hoʻonaʻauao

Ilya Balakhnin, nona Kawaihae mea pili loa aku i ke kūʻai akuʻana, me ka olioli e ae ana e kaʻana i ko lakou hoao ana i ka a me ka 'ike me ka beginners. He mea ke kumu o aaʻo 'a me nā hālāwai hoʻonaʻauao. Kekahi o kona mau hope haku papa i kapaia "Pehea mai ka lawelawe Media e pono ai", ia AIM e ao competently e hana a me ka pomaikai, mai SMM ka poe i ike ole i keia manawa pehea.

E like me ka Luna Hoomalu Balakhnin hana i loko o nā lā e hālāwai kūkā 'epekema a me ka mea hiki, a seminā, e hoike mai ai ia ia iho i loko o nā hana o ka helu o ka uniona kālepa a me ka ahahui. Balakhnin pinepine hana me ka akamai a me ka Point i ka pāʻoihana 'elele o kekahi pae. Kona haʻi'ōlelo o Laielohelohe i ka hailonaʻana o nā haumāna i loko o na mea he nui o na alakai kulanui o ke aupuni. kona komo 'hana iiiaanoai e hālāwai kūkā ai ma luna o kuai a me ka paipai'.

ka paʻi

Ilya Balakhnin, kona puke e e hui pū i loko o ka luna o ka maikaʻi-kuai puke ma luna o ke kūʻai akuʻana, ma kekahi wahi ike i ka mea, he olelo kana e olelo aku i kanaka kāinoa mua. I ka 2011, o ka "paionia o Lūkini hou Media" e like me ka mea ua pinepine kapaia, hoomaka ae la e kākau i ka puke i loko o ka mea ana i AIM e kaʻana like kona waiwai ka hoao ana i loko o ka ulu ana o ka hou me Media, i manawa e ua, ua loaa e ia i loko o ka papa o ka puana kamaʻilio me nā alakaʻi pāʻoihana o ke ao nei i loko o ka papa o ka hoʻoponopono loa eiiieaena ke kūʻai akuʻana hana. Ma waho o kēia "inoa" Ilya o ka nui zasulgi ka inoa "New Media Guru".

I ka 2012 Ideabooks Publishing Publishing House i paʻi i ka puke o Elia "papamoe honua:. Hoʻokele waiwai, HOU, hou me Media," Ma ka naʻau o kēia puke ma luna o ka hana ana o ke kūkuluʻana i ka holomua pāʻoihana HOU, Consulting, nunui ke kuka mau hana. Ma ka puke, Ilya Balakhnin, hōʻike manaʻo e pili ana i ka hana i ua haʻalele nō i ka nui Lūkini pāʻoihana, imi e hoolilo i ka manao i ka heluhelu ana i ka 'ike i loko o ke au hou i loko i nā kiʻina hana kahiko mai Aʻole e holopono ana. No laila, e pono ai i mau aʻo a me ka hoʻokō i kū hoʻokahi, ke ki ina hana, hoʻohana hou Media, kumu waiwai. Ka puke i loaa i ka puu o ka maikaʻi hōʻike manaʻo, a e pono no aaiuo poepoe o ke kūʻai akuʻana a me ka hoʻolaha. Balakhnin no hoi no ka mea kākau i ka helu o nā 'atikala ma eiiiaaoeiiiue palapala,' ikepili pilikino E pili, pāʻoihana a me ka alakaʻi.