Differentiation - ka mahele, a kaawale ana o ka a pau i loko o kekahi mau kinona

I kēia lā, i loko o ka hua'ōlelo o ka Lūkini 'ōlelo ua paa hui pū na mea he nui o ka manaÿo a me nā hua'ōlelo i ka mea o ka haole kumu. No ka laʻana, i ka hua'ōlelo "differentiation". Keia kaawale ana, kaawale, loko mai o ka Lakina. olelo differenti (like). I ka manawa i nui loa i lohe nui ia i aneane pau spheres o ka hoʻokele waiwai, ke kūʻai akuʻana a me ka nohonaʻike manaʻo, no ka mea, ua i? Anoee keia kumuhana manawa ma ke kālā no ka noiʻi a me ka noiʻi mea nui ina malalo iho o ka mea, ua mua.

Inā mākou e kamailio e pili ana i ke kūʻai akuʻana, a laila 'oe ke lawe mai i ka luawai-ike quotation, mai kekahi o na Mamua o ka consumer hoʻonohoʻia ke kūʻai akuʻana Jack Trout. "E kekahi a make" - ua pono-ike olelo, a holo ma kekahi ke kūʻai akuʻana kou akamai o ka hana, pili i nā me ke kōkua o ke kalepa a me ka hoomakaukau i nā mea kūʻai mai i kekahiʻano qualitatively hou o ka waiwai a me nā lawelawe. Nolaila, he mea pono e kaulana ia i loko o ka mahinaʻai o ke kūʻai akuʻana differentiation - o ka poe o ka hiki e maopopo ia lakou iho, mai kā lākou nā kānaka hoʻokūkū ma kekahi kekahi hiʻona, ka luna o kekahi i mea nâ pono. ʻO ia ke ke mai la no ke huahana. Ke uwa maila o ka poʻe e i kauoha aku e hana i kekahi hou huahana ole hana ai ole, ea, e hui aku "ʻono" a hiki i ka punawai-ike huahana, a e,ʻo ka noonoo ana o Loaʻaʻia nā mea kūʻai mai.

Eia hou, i kēia manawa nō i sociological kēia lākiō, e like me ka mea i hoʻohana 'ia ma ka noiʻi i loko o ke kula o ka consumer waiwai ma kekahi mau pūʻulu o kanaka. Social differentiation - o ka mahele o ke kaiāulu i loko o okoa pūʻulu e hoopiha okoa kaiapili kūlana. Ka hapanui o noiʻi 'aelike ma ka manaʻo i ka mahele o ke kaiāulu e mālama a hiki i kekahi o konaʻano. ʻO ka liʻiliʻi he mea i ike i ka mau 'ma waena o kekahi kanaka.

Hoikehonua, noiʻi i kaulana i ka waiwai, ka manaʻo politika a me ka 'oihana differentiation, e like me a kanaka a pau hiki e wahi i kekahi a me kekahi waeʻano. Mai differentiation - mea he palahalaha manaʻo, 'aneʻi, e ke komo pu a me ke koena unuhi i loko o kona mau makahiki, hoohanau, hilinaʻi a me ka aoao o ke ola. A pau i kēia i loko o ia no ka wā e hali ana mai nui-me ka unahiʻole haʻawina nā ma waiwai, a ma kaʻike Hawaiʻi a me ka sociological.

He nui ka e hoailona oukou i ka loaʻa nō he nui helu o na buke, iao? 'Atikala a me nā paʻi puke ma luna o ke kumuhana o ka oko i loko o ke kaiāulu, akā, me nā kumu o ka' ike mai nei uuku ana pehea e kuhikuhi i ka loa differentiation ka wā ka paepaeʻana i ka hou huahana a lawelawe. No ka mea, e holomua i ka hana ia mea nui ia,ʻaʻole e lawe i ka maikaʻi market niche, akā, no hoi, e alakaʻi mai i kekahi hou huahana mea e e loa hoopau ai i ke panai ai i na pono ku ae la ma ia huakai. Pela, ke differentiation - ia mea i ka hiki e hōʻike hou e pono ai i mau waeʻano o ke kaiāulu a me pono me ka huli aoao e pono ai ke kuai, e hoʻolako i nā koi 'ia ka waiwai a me ka lawelawe. Product differentiation - mea he nui i ka wa pono e hoolako i ka lehulehu me ka widest hiki huahelu o kekahi huahana waeʻano, ma i kela kanaka keia kanaka hiki ke lawe i ka mea, e hoomanao i ka loa e pono ai a me ka pono, ma luna o ka muli o kā lākou kālā uea '.

I hiki ke ike mai i ka luna, me ka manaʻo o ka mahele o ke kaiāulu a me kona mea e pono ai mea nui no ka helu mahina a me Ka Ikepili o maoli nioeaeuii-yeiiiie? Keʻano o ka hanaʻana, e like me kaʻeleu kaiapiliʻikepili. Lawe ana mai a eia i ka mālamaʻana o kēia mau nīnūnē, ke aupuni mea hiki ke lawe i loko, no ka lehulehu hoihoi i loko o ka makaukau ana o ka polokalamu o ka moku'āina? Acaeoey.