FMCG - He aha ka mea? FMCG market a me kona ke kūʻai akuʻana mea huna

Ua 'oe i kekahi no lakou iho, e like e ku ana ma ka lōʻihi laina ma ka mākeke nui, inadvertently pulls ka lima a hiki i ka wahi o ke dala? Aaeno? Mahele o ke kokoleka mau lāʻau kī, a kamaiʻilio nui aʻe ana, e hoouna maluhia i loko o kou Hale Kūʻai Meaʻai kaa? Ma ia manawa, me ka hoʻomaopopo ia, oe i alakai ai i kekahi ke kūʻai akuʻana ploy , a pela oia i i ka huli ana o ke dala ma ka mahinaʻai o FMCG. "He aha ka mea?" - E noi aku. Products e mākou a pau he maka ma luna o ka papa 'aelike, a i mau pono ai. Piha pane i nā nīnau e pili ana i kēia mau huahana e kōkua i loko o kēia 'atikala.

Pehea eʻike FMCG huahana?

Me ka 'ōlelo Pelekānia ailona ua unuhi like "consumer waiwai" (hookeai mooving consumer waiwai). Aloha i, keia ka mea a mākou e kuai i ka mau a me ka loa pinepine manawa i ka kokololio hokii. Ka mea, i wehewehe aku e ka papa hiʻona ekolu:

• haahaa kāki;
• hookeai manaʻo;
• hana no ka pōkole manawa au.

All huahana uhiʻia e kēia mau mea kiko'î a pili i FMCG. He aha nō kēia mau huahana? Ka mua huahana me ke kaupalena holopapa ola (ka waiū, Hale Puhi Palaoa huahana) a koke hoʻopau (kikaleki, kea, kokoleka, ka waiʻona). Eia hou, keia pae nā mea a pau hale Nine Inch (me ka pauka, toothpaste, ke kopa) a me nā mea hoʻonani, pepa a me ka ea mau ipu, a pau ka violaʻumi o ka iuo aaoa?, Ka malamalama pu u kukui, a no laila, ma luna o.

Pakahi aku la ia FMCG kuai

Akä naÿe, consumerʻaʻahu, FMCG mea nui ho'ēmi, a no ia mea, e loaʻa, poʻe ma keia kula i ke mau malama i ka kiʻekiʻe huli. Alapine (frequency) o ke kuai ana consumer waiwai ma ka haʻahaʻa lawa loaʻa ia - i ke kumu o ke kii ia kekahi waiwai maikai.

Ma ka FMCG, e like me ia maʻaʻohe'ē aʻe wahi i ka lani kiekie loa, a me ka inaina Competition no he wahi ma lalo iho o ka lā. ke kumu, ua hiki ole e i ka hewa i loko o koho i ka pono ia mea ke kūʻai akuʻana hoʻolālā, kumu kūʻai pilikino E pili, e pono ai i mau malama abreast o, ua imi no hou huahana e lawe mai i ka makeke.

Mākeke nui - ka maikai wahi no ka FMCG

Ka loa mea mahaloia imua o ke kō o ka waiwai i eo i kou punahele FMCG kalepa na kaula i keia la, wale kau, hale kūʻai nui. Mau mea i ka pakiko-hana hale kūʻai, ua hiki i ka pono e kuai lilo aku i ko lakou mau huahana kela la i keia koi aie i ka mea i kēia eiiiiiaiou:

• he ākea huahelu o ka waiwai;
• ka kŘpa a haahaa lilo o ka? iecaianoaaiiuo;
• a pau nui huahana waeʻano mea mau i loaʻa (ana hōʻano hou 'ia).

Eia hou, maikai hoʻolālā i hoʻokomo 'ana i ka waiwai ma ka holoʻokoʻa ?? eoi? O ka mākeke nui (noʻonoʻo kūpono-mai ke kūʻai akuʻana kou akamai) paipai' ia ka kiʻekiʻe consumer hope. Ua mea i loko o ke kālepa aʻeo ka hoʻolele 'loa ke puana hoʻokō i ka loina o impulse kuai lilo. Oe kahaha no ke kumu o ka Hōʻike Pāʻani Kinipōpō Hīnaʻi me chocolates, candies a kamaiʻilio nui aʻe ana ua mau aia ma ke dala? Aaeno?, A me ka berena shelves i hookuu nō i loko o ka hohonu o ka hale kūʻai (e hele mai i ka ia, involuntarily i e hele hala a me nā huahana)? A pau i kēia mea i ulia, akā, he ke kūʻai akuʻana ploy, ka loa mahalo ma FMCG. He aha e hāʻawi mai ai? Ka manawa, e hoonui kuai, a loaʻa i haahaa huahana kumukūʻai.

I Kekahi Mau 'o ka ke kūʻai akuʻana kulekele i FMCG-poepoe

Ma na helehelena ano o ke kūʻai akuʻana i loko o kēia wahi puke:

• ana mahuahua ma ka huli (wā kēlā kanaka'ikamu mea inexpensive, na hoike kiʻekiʻe ke lawe wale i kekahiʻiʻo nui o ke kuai ana);
• ka mea nui loa o ka hana - hana me ka consumer ka manao (ia mea nui, e hea aku i nā nā kānaka kūʻai mai napoo, a pinepine unconscious makemake e kuai i ka huina hoonui, e ho okumu i ka nele no ka mea,);
• mea elua, ua nui - ke wahi ke huahana kūpono (shelves ma ka mākeke nui) a me ka Customer aloha (Pono e e hiki ia,ʻo kā lākou noonoo, e loaa i ka hilinaʻi).

Pela, e ola ia ma ka laulā likeʻole ma o ka waiwai o kela la i keia hokii, a me ka nui kiʻekiʻe o ka Competition i loko o kēia wahi, a i kekahi puu, e hana i noke aku, ma o ka huli o ka hou huahana a me ka hoʻokō hou ke kūʻai akuʻana mea huna, malama i kupono kumukuai 'ilikai a me ka hoonui huli.

FMCG makeke realities

Ma Amerika a me WesternʻEulopa FMCG market ua ola no ka lōʻihi loa ka manawa a me ka mea pono mamua o Rusia i ka olelo o ka? Acaeoey a me ka hui. Kūkākūkā o FMCG ma Rusia ua lilo oi a emi i hanaʻia i loko o ke kia-Soviet'āina. Ma keia hihia, kekahi o ka poʻe mua i ka hoʻomaka 'ana e lanakila i ka Lūkini kuai o hookeai consumer waiwai, lilo iho la ia i ka poe "Mars". Eia naʻe,ʻo ia manawa ninoaaeyao he alakai wahi i loko o kēia kahua. A pau i ike i ka laau ki "Snickers" a "keu loa" kokoleka "manu nunu" a me ke kanakē "Skitls". A hiki mākou Style, e hoʻopau lākou me nā huahana, manō nei i ka ai "Whiskas" a "lākou kūʻauhau". Buy kekahi mau pūʻulu a me nā ahi, mākou e ole manaʻo a hiki i ka mea nui o ia mau mea - i pono okoa, ao ke ano o kekahi a pau. A helu o kekahi mau huahana mea, ua kūʻaiʻia ma lalo o kekahi ahi, ua hiki ke olelo aku i ka hapanui o ia no a hiki i ka ia nui lama ( "Yuuki", "Wimm-Bill-Dann", "Coca-cola"). Ua paipai i ke kuai aliiʻaneʻane ka monopoly, i ka wa a kekahi mau o ka nui poʻe paʻa kona kumu o kaʻana like 'ana. Small ua kūpaʻa mau i loko o kēia mau ana i paakiki manawa, akā, i kēia lā loaʻa kekahi o ia kā lākou niche, a ma laila maluhia ma luna o ka FMCG market. He aha mea kēia ināʻaʻole he holomua ke kūʻai akuʻana kou akamai e kōkua e loaa (a me ka loaa) i ka naau o nā mea kūʻai mai?