Kotler Filipp (Philip Kotler): ke kūʻai akuʻana,'ōnaehana

Kēia mau mea mua a me ka hope inoa - Kotler Filipp - loa mau e kamailio e pili ana i ka mau lehulehu. Kēia mea,ʻaʻole he kaulana hōʻike hoku,ʻaʻohe broadcaster, lāliʻi o ke kino ola i ike i kekahi kamaʻilio hoʻowawāʻia ma ka puka. Kotler Filipp - ka "wale" he Amelika haumāna, kekahi o na tausani, a hiki miliona, spud 'epekema, ako. Aka ka mea, ke kumukuai o ka mea i ike ole wale nā hoapili no ia.

mai ke Kawaihae

No laila, ka mea ia i kaulana, Kotler Filipp? Ke Kawaihae a keia kanaka, hookuu aku la i loko o ka kūhelu kumu, loa concise. Ke keiki a nā meaʻeʻe moku no Rusia, i hānauʻia ma ka United States i ka 1931, mare, ka makua kāne o nā kaikamāhineʻekolu. Ua pono, he okoa 'oihana lāliʻi, wahi - i loko o nā hua'ōlelo, hōʻike, hana hoihoi wale i kaʻuʻuku pōʻai o kanaka. Akā, eia ka mea e hoihoi 'ē aʻe: Filipa Kotlera pono noʻonoʻo i ka makua kāne hoʻokumuʻo o ke kālā no ke kūʻai akuʻana kumumanaʻo.

He aha ka ke kūʻai akuʻana , a no ke aha ka mea nui?

Ka manaʻo o "ke kūʻai akuʻana" ua aie mai o ka 'ōlelo Pelekānia nä huaÿölelo Pelekane (ke kūʻai akuʻana - market kuai ana). I ka lā, ua nui na wehewehe a me ke ano o ka olelo. Eia pehea e hoomaopopo i ka makahiki "ke kūʻai akuʻana" Philip Kotler. He kahea aku ia i ke ano o ke kanaka hope kuhikuhi ma satisfying pono, a makemake ma hoonohonoho hou. Ia mea, elua kupunawahine ma ke kuai, kekahi o i kūʻai fennel, a me ka kekahi kuai lilo ia, hoi, ma ka mea, komo i loko o ka ke kūʻai akuʻana. Mau kūpuna pono eʻaʻole pono e wehewehe pehea nui ia mea e kuai mai a kuai aku i ke koho pono. Akā, Eia naʻe, i kēia ahuwale oiaio ka ike o ka Hale Hoʻokō no a me nā man- akia, pāʻoihana a me na kauwa,ʻaʻole e mau ana.

Pinepine, i ka hana o kēia kanaka ma kahi o ka lawe ana mai i ka pomaikai o ke ana poho kanu'ōiwi. A me Filipa Kotlera kānaka apau i mākaukau nō kaʻoi loa i loko o ka mea i ka mea, ke ho'āʻo nei e aʻo nei e kuai pololei. Eia naʻe,ʻaʻole wale e kuai. E helu i nā mea a pau e i ua hana Kotler, e like me ka mea ma kona ano maoli a me keia hopena: ka mea, ua imi kanaka e ao pehea e noho.

Ke kūʻai akuʻana i loko o Rusia, a ma kahi e aku

Ma muli o ka mōʻaukala ana o ka ke kūʻai akuʻana no ka lōʻihi manawa ia iʻaʻole noʻonoʻo i loko o kā mākou 'epekema. Wale nō i loko o ka 70s i loko o ka Soviet Union ka mea i hanaia ma ka ke kūʻai akuʻana kaiaulu (keena o Pāʻoihana). Ka Russian ke kūʻai akuʻana Ahahui ikea i ka makahiki 1990.

Akā, i loko o ke ao nei o kēia manaʻo mai i kapa nui mamua. Ma ka US, i heluhelu i ka mua ke kūʻai akuʻana papa hoʻi i ka 1902 ma Hawaii, a me ka University o Illinois, a me ka University o Berkeley. Eia naʻe, nā papa hana pili i ke kūʻai akuʻana, hoomaka ae la eʻikea au i loko o ka United States, Hawaii Europa aina a me Iapana, Canada a me Australia i nui hou hope - no hoi ma na 70s. Keia kumuhana ohana, a nānā aku ia, a aole nae i loa e wehe ai a me ka disparate terminology ike - vague. Hoonohonoho a hōʻuluʻulu i ka loaʻa 'ike, e ho okumu i kekahi manaʻo aukahi okoa mai scraps oia e hoʻokele ia - Philip Kotler. "Nā loina o ke kūʻai akuʻana", i ka hana kaulana loa o kēia mea kākau, lilo iho la kekahi ano o ka Baibala Hemolele o na mea he nui marketers.

Kotler a Science

He nui nā poe akamai i manaoio ia me ka hana ana o keia kanaka makemake ole i noho ai, a me ke kūʻai akuʻana like me ka 'epekema i loko o kona kēia ano. Mai 1962 a hiki i ka lā keia Kotler Filipp - ke kūʻai akuʻana Kumu, i kona wahi invariable o ka hana - puka School o Management ma ke Kulanui o Hawaii. Akā, 'epekema Kotler hoʻomaka' lōʻihi ma mua kona Loaʻaʻia ikaika e māhuahua ana ma kekahi mau kula. He ua hoihoi ma ka 'aoʻao hoʻokele waiwai a me ka makemakika,ʻo ia aʻo'ōnaehana,ʻike manaʻo, behaviorism (kanaka hana). A pau o keia kōkua iā ia ma hope ma kona papa kuhikuhi hana. Nui ka ike i loaa mai nā sciences, Kotler ua hiki ke huki pu a me ka ulu, e nakii i loko o kekahi kuokoa manaʻo o "ke kūʻai akuʻana". Philip Kotler a me ka manawa o ka loa ike ka mana, ma keia "guru" ma keia mea.

Philip Kotler, "ke kūʻai akuʻana hoʻokumu paʻaʻana i"

Kotler ka puke "nā loina o ke kūʻai akuʻana" - he ano o ka 'epekema bestseller. First paʻiʻia ma Rusia i ka makahiki 1990, ka mea, ua he maoli maka-opener no na kanaka o ka mua Soviet Union. Ka puke Ua oi loa waiwai no ka mea, o ka luna 'kaiapili-yeiiiie? Aneiaiʻike manaʻo ka mea, ua haʻi'āina ho'āmana. ʻepekema hana ua hookuu, ma muli o ka unsophisticated mea heluhelu, no ka manawa mua 'alo me ka pono, e noiʻi ana i ka pilikia. E mahalo i ka manaʻo nui o kēia puke, mea, mea pono e hoole i ke kūlana politika a me ka-yeiiiie? O Rusia i loko o kēlā mau makahiki. Ka'opi o ka socialism, "hihiu" capitalism, piha nele i ka naauao o ana i ka noho a me ka mea e hana. Ua ua pono me ka hikiwawe e loaa, e hoʻopiha i kaʻale wahi i wāhiʻia i loko o aneiai ike, e ho'āʻo e maopopo i keʻano papa hana o ka huakūʻai-dala ana, e maopopo i nā hiʻona o ke kuai. ʻano nui, ia mea he puke Kotler, hoomaka ae la ka launa pū mua Soviet poe kanaka me ka loa hou manaʻo no ia - ke kūʻai akuʻana kumumanaʻo. He aha kamahaʻo kakau iho la, Kotler Filipp kona "paʻa o ..." ma hope o ka paʻiʻia he nui na hana, a nānā aku i ka hana, ao ke ano o ka pukana. Ia mea i ke AIM o ka mea kākau i ia generalize, ka mea, ua nui e hoonohonoho, a lawe mai i loko o hoʻokahi Logical a pau, na mea a pau i loaʻa i kekahi mea, e hana me ke kūʻai akuʻana.

Ka puke "nā loina o ke kūʻai akuʻana" Ua ku ōlaʻi i o ka lehulehu ākea. Kēia mea i kekahi hōʻike aʻo nui no ka wā e hiki mai economists, he maoli Classic o ke ano moʻokalaleo Ke. Eia hou kekahi, ia ia e loiloi i nā haumāna,ʻaʻole wale nō, akā, i ka laulā huahelu o ka mea heluhelu aie i ka mea i na kumu muaʻimi naʻauao i kakauiaʻi maluna laila i ia manaʻo ma na ano he kumu hoʻohālike o lākou e pili ana.

Books Filippa Kotlera

O ka holo ana, "paʻa o ke kūʻai akuʻana" - mea ole ka hana wale o Kotler. Nā waiwai o ka mea kākau o ka lehulehu puke, oi ma mua o ka haneri 'atikala no ka loa kaulana akeakamai nā puke a me ka uhi ana i na lāliʻi o ka hooponopono a me ke kūʻai akuʻana. Nā inoa o nā hana olelo puke: "Kaʻahumanu nā kānaka hoʻopukapuka kālā: i ke kūʻai akuʻana e hoʻokokoke i loaa kumu o kaʻoihana kālā", "ke kūʻai akuʻana A i ka Z:. 80 manaÿo i nā manakia pono e ike" Similar hana ma ka mea kākau o ka hailona. Ke kino helu o ia i ka 'i ka poʻokela na makana i ma keia haumana i loko o ka honua o ka' epekema.

300 ninau

Eia naʻe, i loko o Rusia, ua ua unuhi a paʻiʻia,ʻaʻole i nā hana a Kotler. A nae ka hailonaʻana o lākou ma luna o nā shelves o Lūkini poʻokela. Ma waho aʻeo ia ka ninau "kumu ...", ma laila nō ke kēia buke: Philip Kotler, "ke kūʻai akuʻana Management" (keia mea o ka mua puke o ka mea kākau); "300 ki ke kūʻai akuʻana nīnau: Philip Kotler pane." About ka hope puke mea kumukuai o ka kūikawā nona. "300 koʻikoʻi nīnau ..." - heʻano o ka quintessence o nā mea a pau i ka nui ka hoao ana Kotler, he pomaikai nui no nā haumāna a kiekie ae hoonaauao kulanui. Akā, i kēia mea ua palapala no nā man- akia, a marketers, theorists a me nā loea, kumu a me nā man- akia. Ka mea ua hooku iho la ia i loko o ka palapala o nā nīnau a me nā pane, a haawi i ka piha kiʻi o ka mea e kōkua i loaʻa ai i ka lani kiekie loa ka hoʻokōʻana a me ka pomaikai nui ma ka wae pāʻoihana na mea a pau.

ka hopena

Hana Kumu Filipa Kotlera ua i kaupalena 'ia kona ao ana a me ka palapala, ai' aayoaeuiinoe. I kekahi mau manawa, ua paʻa i nā kūlana hana nui ma ka 'Amelikaʻepekema a me ka pāʻoihana hale. Ua kaumaha Kotler i ka mea o ke kūʻai akuʻana ke kuka mau io i ka loa kaulana o 'Amelika hana kanaka nunui e like me IBM a General pila nui; Iao? Council o keia manawa, i ka helu o nā poʻe, pono-ʻikeʻia ma waho o ka'āina. Kotler i aʻo aku ai, a kauoha ia i ka mana hale o na mea he nui States i ke kupono mau ana o ko lakou aina. Philip Kotler Ua hele kahi hapa o ka honua, a me ka lecturing e mālama nei i kona kūkā. Ma ke ala, i ka hora o kona hana,ʻo ia ke koho i $ 50.000.

Eia naʻe, mālama Kotler ka i pono i ka hana. A nä känaka 'epekema holo ÿana i ka hailona, hoihoi i loko o ke akamai. He aʻo'ē aʻe, akā, ke aʻo 'ana iho. Kona ideological inspirers o keia kanaka i kapa geniuses na hana me Richard Branson a me Stiv Dzhobs.

Kotler Filip ua nō hele ikaika a me ka ua ole ana i ka hope. Mākou i makemake ia ia i ka pono a me ka ola hou ana 'e piʻi like.