Real kālā: kākau 'atikala online, no ke kālā

I ko makou manawa, ka mea, ua lilo increasingly mahalo kūkākūkā. Kēia mau 'ano o nā loaʻa kālā me ka freelance, i pili, no ka poʻe mālama iā ia i hilinai ma bosses, a mai ka paakiki hana haʻalele' ana. He aha la oukou i hea palapala 'atikala online, no ke kala? Koke mai i ka naʻau o ka lākou o wehewehe: copywriting, rewriting, unuhi, a me na mea e ae. E ka nana i loko o kēia nui o nā hua'ōlelo!

Ano o ka loaʻa kālā i loko o ka 'atikala ma ka Internet

Mua o nā mea a pau, kākau 'atikala ma ka punaewele no ke kala - ia mea he aku o ka lanakila. Akā, ma ka mea e kauoha aku i ka uku no kā lākou mau hana, e pono e kiʻi i kekahi kumu o ka ike, no kekahi laʻana, ka Mea Maluna o kēia mau ia mau hana.

Aia i ekolu ke ano o ka kikokikona: rewriting, copywriting a me ka unuhi. Ano, e hai mai e pili ana i kēlā me kēia au mamuli.

Rewriting ole wale rewrite - kākau 'atikala ma ka punaewele no ke kālā. Ke kumu no ka kikokikona ua lawe 'atikala mua paʻiʻia ma ka World ākea Web. Ua puʻunaueʻia kēiaʻaoʻao o ka loaʻa kālā i loko o ka Internet i loko o noonoo ole a me ka eiiieaena.

Simple rewriting - he kū hoʻokahi 'atikala i hana ma ke kumu o ka' atikala i ka manawa i loaʻa ma luna o ka Internet. Ma nā hua'ōlelo - ka mea hoakaka. Oe e heluhelu i ka 'atikala, a laila, hou ia i loko o kāu mau'ōlelo.

Complex rewriting - he nń mo o ka mea, ua unuhi mai i ka helu o nā 'atikala ma ke kumuhana. Ia mea, e koho i kekahi mau 'atikala, heluhelu ia, a laila, hou i ka' ike mua i loko o kona iho kikokikona.

Copywriting - kākau 'atikala ma ka punaewele no ke kālā, hoʻokahi houʻana, mai ka kūikawā. Ma ka hoʻomaopopo aku i ke kikokikona makemake ole e kū hoʻokahi i loko o ka mea ulana pukapuka. Copywriting - kākau mikanele 'atikala. Ka wā kākau i ka maʻiʻo, ka mea kākau nui wale n? Ma luna o kona hoao ana a me kona mau loina ma luna o ia kumuhana ma luna o ka mea ana i kākau.

Translation Ua loaʻa no ka poe i ike i kekahi a oi'ōlelo'ē. I mea, ka mea, ua kākau i ka 'atikala ma ka muli o ka unuhi ana i ka kikokikona mai ka haole' ōlelo. Ua Ua kuaiia, oi ma mua o ka rewriting a me ka copywriting.

No laila, i ka inoa o ke kākau 'atikala ma ka punaewele no ke kala? Ua hiki e rewriting, copywriting a me ka unuhi kikokikona.

Kākau 'atikala ma ka Internet kahi o ka pilikia hoʻomaka

E like me ka 'ikepili helu, ka uie kekahi hapanui hewahewa o ka poe i manao e hoʻolaʻaʻia lā iā ia iho, e hana i ke kālā ma luna o ka punaewele, kākau i kekahi' ole mau 'atikala ma hope, ua hoʻohiki i loko o kēiaʻoihana, a laila, kiola ia.

Ma hope o ka hooko ana mai i ka mea uuku Ka Ikepili ua maopopo kumu no kēia au. No laila, i ka mau loa a pau mawaena o novice freelancers nä hopuna:

1. "I ua hikiʻole iaʻu ke kākauʻana i ka kikokikona maikai".
2. "Copywriting mea hiki ke loaʻa i ka 'oihana."

Elua, ma ka mea, weheweheʻo ia pilikia: ka hikiʻole o ka mea kākau e e i ka pono a me ka 'ike kikokikona.

Qualitative kikokikona: kauoha no ka haku

No laila, pehea e kākau i ka kikokikona maikai? Eia nō he mau kōkua:

Mua, ma hope o oe ua kakau ia ma ka wehe aʻe o ka maʻiʻo, koho i na kumuhana i loko o a oe e kama'āina. E hoolaulea, ka mea, ua nui maʻalahi e kākau kikokikona ma luna o ka ninau kumuhana, ma mua o ka ike i ka ike ole, losing ole a me ka ikaika, a me ka manawa.

Ka lua, ma mua oe hoʻomaka kākau o ka 'atikala, ia mea maikaʻi, e hana i ka ino kumumanao ma luna o kekahi apana o ka pepa - e ia e maheleia i loko o kekahi mau paukū o nā noi. Piha kikokikona wahi ponoi, e lilo ia i kākoʻo maikaʻi i kākau ia.

Ke kolu, pono i ke kikokikona he maopopo 'ole: hoike, ke kino a me ka hopena.

Ha, ka 'atikala e e succinct headline. Oe pono e ka inoa ma muli o ka nui loa i loko o ka 'atikala. He aha ka ka hana ana o ka inoa? ,ʻo ka mea heluhelu i ka noonoo ana, a hookauwa mai la ia heluhelu i ke kikokikona o ka 'atikala. Poʻo inoa Ka mea hana e like me ke ano o ka ieie-hoʻolaha maʻiʻo. I ka oi hana hoihoi headline, ka oi paha ia mea i ka Customer e kiʻi i kou 'atikala.

Elima, hana ma ka palapala 'atikala. Pehea? Hahau aku la maloko o ka huli engine hana inoa o kou 'atikala. E heluhelu i ka mea mua 5-10 ölelo Pelekänia. Kālailai pehea e kukulu iho la lakou, a pehea ka kaila kākau. Ma ke kumu o kēia mau loina, Marshall kou kikokikona.

Kākau i ka 'atikala mea maikaʻi, e hoʻomaka ana me ka papa kuhikuhiE hapa, akā,ʻaʻole i ke komo. Ka hoʻomaka o ke 'atikala i nui pololei e kākau i ka hope.

Once oe ua pau kākau i ka 'atikala, e kau ia ia, a hele hana i kekahi mea i kanaka. I ka pau ana o kekahi manawa, hou-heluhelu i ke kikokikona, o kéu no typos a me kela flaws. Penei, a me kela mea keia mea hou kikokikona oe e imi i poʻeʻuʻuku a me ka poʻeʻuʻuku hewa. Mau ukali wa a pau loa e like me ka hiki.

Nā kumu i oe e ole komo i loko o freelance

Freelance, a aho, i kekahi o kona subspecies - kākau 'atikala online, no ke kālā - ua lilo increasingly mahalo i keia la. Akā, no ka hapanui copywriting mea he Hobby a hapa-manawa hana. Kakaikahiʻaʻa e seriously hana me ka copywriting. A ina e aa, i koke welau a i ka hana ana i keia, Kuhikuhi 'ia i ka nui, e hoike ana ia ia i kaʻenaʻena pāʻoihana a nui loa aku ia manawa.

No laila, e au makemake makemake e haawi kumu oe e ole i kaʻimi i ka 'oihana i loko o freelancing. Paha ka mea, e hoola oe mai ka hohonu hāʻule pohō wale i loko o kēiaʻoihana. Paha ka mea, ua wale wini kakalaʻoe e hoʻomanaʻo, a me oe kahu ai e komo i loko o ke kaulana copywriters, a hiki ina oe i 100.500 hana hoʻonanea, a hiamoe no ka 12 hola o ka lā.

Kumu 1: E makemake, e moe no ka lōʻihi manawa

Oe e ke aloha, e hiamoe mai ana i 12 hola, a laila, i kekahi moe ma ka moe a hiki i 2, aina kakahiaka, holoi, a noho lanakila i ka 4, nānā i nā memo ma ka lawelawe latike a me 5 a, ma hope, i ka hora e 6 pm, e hoomanao i ke ola ana o na mea i hana.

E leʻa hoʻiʻoe: freelance categorically hoowahawaha mai hiamoe aloha. No ke aha? Ae, no ka mea, me ia i ka timetable mea hiki ke kākau elua a ekolu wale 'atikala, a laila, ma luna o ana i ka mea, i kekahi e kuai aku a kuai ia ma ka ia lā.

Ke uie kekahi hapanui hewahewa o nā mea kūʻai mai e mai, a hohola iho la i ka 'oihana i loko o ke kakahiaka. A lawe ia, o ka papa, i ka wā freelancers.

Kumu 2: Aia i ka manawa e e kuu kakahiaka

A i ka ways, a me ka loa i loko o ka hana o ka copywriter pehea hehi iho, no laila, o ka papa, a me ka moku. Ho omaopopo iāʻoe iho o keia wa a pau loa e like me ka hiki.

Ano, mai pakele kakahiaka. No ke aha? Ae, no ka mea, kauoha mai e helu, akā, no ka manawa aʻu i makemake e holo like ka nui me hiki, no ka mea, o ka oi oe palapala, me ka nui, o ka papa, oi e kiʻi.

Kumu 3: freelance ke lawe mai i kekahi wahi lihi iki o ke dala

Mua e hoʻomaka ana i ka hana i loko o ka mahinaʻai o ka paena hale, punaewele paipai ', copywriting a me ka pūnaewele manao, mea i hana wale i ka noʻonoʻo i ka ninau o ina paha e hiki ke hana i kēia oe? Inā kekahi o ia koi e ka World ākea Web, oe aole oe i ike pehea, alaila paha e pono ke kūʻai, e lawe ma luna ona?

Inā, nae, paa hoi oe ana e hana, e like me copywriting, alaila oe e ike i loko o ka mua mau mahina o ke kākau 'atikala ma ka punaewele no ka dala ke lawe wale pennies. Ae, Ae, o ka mua manawa au e loaʻa, e hele aku kekahi poino haneri rubles i ka mahina.

Eia naʻe, ina oe i ka mua manawa makemake e hoomanawanui pololi uku, e imi hou e pono kauoha a me nā mea kūʻai mai, pōmaikaʻi iāʻoe!

Akā, inā i ka mua haneri rubles lawe mai oe i kuhi hewa, a i ole e haawi mai i kekahi kumu hoʻopaipai e neʻe ana, a lanakila na kuahiwi o ka copywriting, he mea hiki i ka pono koho no oe makemake e i loaʻa he 'oihana mawaho o ka World laula Web me ka maikaʻi hana.

Kumu 4: ka nele o ka makemake, e kamaʻilio me kanaka

Inā 'oe i manao e lawe i ka palapala' atikala online, no ke kālā, a me copywriting, alaila, e hoomakaukau no ka pololei, kamaʻilio me nā mea kūʻai mai.

ʻO wai na nā mea kūʻai mai? Mua o nā mea a pau, i ke ano o kanaka e, e like oe, i kekahi manawa,ʻaʻole i loko o ka naʻau i loko, ka mea, hoi mai i makemake manakā kanaka, ka mea hiki i kekahi manawa paheʻe a me ka ikaika 'ōlelo.

No ia mea, ina oe e ole i walaʻauʻana kamailio ana o ka mākau, ka palapala me ka Customer ke 'ai pono i loko o ke kaua kulana home' ole. Ma keia hihia, ke ala o freelancers oe kauoha.

Oe Pono e aʻo i ka ho olohe pono e ike i ka interlocutor, e ia i kona kiʻekiʻe, e ike ia mai oe, a makemake i kaʻokoʻa ma like me na koi. Inā 'oe i ole makemake e aʻo ia, ia mea maikaʻi,ʻaʻole i manaʻo e pili ana i copywriting. I ole ia, oe e lilo i ke kaua no ka hakakā, ka ikaika bickering a me ka hoʻohikiʻana. Anei oe e pono ai i kēia?

Kumu 5: na keiki, no ka mea e pono mau nana

Kekahi o ka loa i koi aku kumu e haawi aku i freelancing - keiki, o ka oi aku ina oi ma mua o kekahi, a me ka mea ma lalo o ka makahiki o ka 8 a pau o ia mau mea.

Pono, ina i ka lā i ke keiki i loko o kindergarten paha ma ke kula, a ma ke ahiahi mea,ʻaʻole i loaʻa i loko o kekahi pauku. A ina ole, a me keia mea no kahi loihi mai? Inā makahiki-kahiko i hāʻaweʻia, i nei ka hoomaka ana e hele, ka mea, i ka pahuhopu nui o kona ola - nashkodivshy anywhere, alaila, he mea loa paʻakikī e imi i manawa no, i ka hoʻomaʻemaʻe a me ka imu,ʻaʻole e hōʻike hana me ka copywriting.

Maoli ai, he nui, e hai aku oe i kākau 'atikala ma ka punaewele no ke kala' oe ke lawe po-manawa a me ka lā e hoʻolaʻaʻia lā i ke keiki kao. Akā, i noonoo ai i ka mea e hiki mai ana ka lā e haha mai koʻu makuahine i?

Kumu 6: oe ke noi no ka oi uku

Oe i aole lakou i ike i ka nui o oe e kuhihewa! Novice copywriters maoli loaa palapala 'atikala online, no ke kala, e lawe mai,ʻaʻole. Ka mua manawa oe i ke batrachit 5-7 rubles no tausani huapalapala me ka hakahaka.

Au i ke hoʻopono hana e loaʻa i ka inoa no ia ia iho. No ka poe i pono ka hoʻomaka ', i kekahi e uku i ka hailona no ka kākau' atikala ma ka punaewele no ke kālā - nāʻana, lākiō i, waihona kālā a me ka pololei, nā mea kūʻai mai pono e loaʻa. A laila, i ka hana e e hou. A oiai oe e hoʻopiha i kona lima, loaa hou e pono nā mea kūʻai mai, a ohi i ka waihona kālā, ia manawa e lawe.