CRM - He aha ka mea? CRM lako polokalamu no ka pāʻoihana

I keia la o ka honua increasingly lohe i ka inoa pōkole CRM. He aha ka mea? Hana i kēia mau nenoai pono wale i ka nui hana, a me ka mea e makemake e lilo i ka pomaikai pāʻoihana poe, o kekahi pono "e apono i" 'ike e pili ana i keia ke keʻena o ka pāʻoihana palapala? First mea mua! He kumukuai Noho He iki manawa aʻo i ke kumu o ike ia a laila hoomaemae ae!

Ailona «CRM»: He aha ka mea a pehea e decipher?

Ma English, keia ka ho'ēmiʻana hiki ke "ua kauohaʻia" i loko o ka hopuna'ōlelo Customer pili'ōnaehana. Ke literal unuhi mea: "Customer pilina Management". Kēia ho'ākāka 'ana maopopo Hahai I CRMʻahahui. He aha ka mea i hana - ka mea e pono ai, aole oi aku mamua o ka "bun" hou, aʻaʻohe nui ia ma luna o ka pomaikai a me ka puka waiwai o ka hana?

Ia e maopopo ai i kekahi CRM - he piha huahelu o ka pāʻoihana e hiki ai e hana, e hoʻoikaika i ka hana i loko o kekahi mau wahi: kūloko ma, a mawaho 'ike, Customer waihona ipu a me nā aʻe. He mea nui i me ke kōkua o kēia pāʻoihana i ka 'ike, he pono mea kūkulu a me kahua hoʻonohonohoʻana, i nui ka mämä holo i ka hana me ia.

Inā e noonoo i kekahi hana o ka pomaikai a hiki i māʻona nā mea kūʻai mai i, au manao, i ka CRM-polokalamu - kekahi o na eiiiiiaiou mea nui no ka poe nā mea hoʻopukapuka kālā i maoli makemake e hoʻomōhala. Ke ninau wale ka pehea "holomua" E e'ōleloʻia lako polokalamu. E ike mākou ia!

He aha oihana hiki i CRM?

He mea pono e hoomau aku mai na nā papaha kālā, a me ka ho'ākāka 'ia i hana o ka hana. CRM no ka pāʻoihana - ka mea, mea maoli he nui koho.

Ka oi eiiieaena a me ka nunui-faceted hui nei, i ka nui helu o nā mea kūʻai mai, e launa pū '. A e loli i ka hana i ka nele o CRM papahana mea ole ka mea maikaʻi loa ala. Akā, ho'āʻo e kuai i kekahi o ka loa pipiʻi koho no ka PC lako polokalamu ua i mau hoaponoia mai. Ae, a kūkulu CRM «ma lalo iho" - mea e mau loa ana me nike. E like me ka mau rula, o ka papa inoa o ka functionality o keia huahana kikowaena ia mau hiʻona:

1.Baza leka uila ike. Ua hiki a pono e komo ka poe a pau me ka mea a ka lehulehu i ka hana launa pū 'mau. Ia mea, nā mea mālama mai, mai ana, nā kānaka kūkulu, hoalawehana, a no laila, ma luna o. D. kēia hōʻike e leie aku oe e hoola manawa a me ke kala (no ka laʻana, he hou limahana, ka poe i hele mai i ka wahi o ka laulau moni a pau mai,ʻaʻole i i ka hou-aʻo i nā nuances o ke alu like 'ana me ka kekahi hoalawepu, oe e i wale study i loaʻa ʻikepili). I ka mea, CRM - Customer'ōnaehana, a ua lawe mai mālie, hilinai ana ma na mea he nui i alakaʻi ai kumumea.

2. O ka moolelo o ka hana. Information about mea, i ka wa a me ka nui o ke kūʻai i ka Client, ma kekahi hihia, e kōkua i ka manao i ka helu o ka hou dila. Keia wahi aku - e hoonui pāʻoihana ponoʻi. Kēia mea - hoʻokahi hou hoʻopaʻapaʻa ma ka lokomaikai o CRM. Sales hooponopono ana i keia mea ua nui Nohie!

3. Na Makuahine no hana. Ma ka hoʻomaopopo aku i ka Client e loaa i ka mea kūpono a me ka pili 'ike, nānā' ole o ka ina paha he nui i loko o ka wahiʻoihana manakia i hiki aku ai i kana papahana. Kauoha e CRMʻikepili ae mākou e hana ai wale, a hiki wawe ka!

4. Ke kumu o na nā kānaka hoʻokūkū ka mālamaʻanaʻikepili. No ka hana ia e pōmaikaʻi, ua pono mau e makaala o ana a me ka nā kānaka hoʻokūkū i hana (laau, nā ho'ēmi kālā, nūhou), e lawe 'āwīwī a me ka hana kūpono.

5. e hoomakaukau ai a me ka hāʻawi 'ana i kalepa kaumaha ai oukou ia (a me nā palapala) i loko o ka hapanui CRM. He aha ka mea? ʻO puni hoʻi: he poe UAAIIeIIeX i e like hiki koke aku e like me ka pono e pono ai, a i hoomaunauna aku ai i manawa, e hoouna aku i ka Client paha hoapili ia. Kēia eliminates ka pono e kali manawa e pili ana i ka palapala mai ka kūikawā.

6. Calendars, kuhikuhipuʻuone o ka halawai a me nā hanana. Kēia functionality apono 'oe e ka maiau hoʻolālā limahana manawa, e haawi i ka huahelu, a hiki i ka halawai ana me lumi.

7. hoike mai i ka 'ano apau loa. Ke alo aku o kaʻaʻahu, a hōʻike maila 'ano apau loa - he ala nui, e ole wale malama Track o ka papa moku'āina o ka mea, akā, i hana wānana.

8. Special oihana i kaumaha aku ai i kela mea keia mea o lakou, e like mea e pono ai i ka Hoʻohana i kou hōkeoʻikepili no nā mea kūʻai mai a me nā hoa (nā ho'ēmi kālā, seminā, hou huahana, bonuses).

9. Ka hana nona iho hoi o ka makana, wikiō halawai, webinars, a no laila, ma luna, kēia mau hana pono ole loa a pau pāʻoihana, no laila, e kūʻai me CRM functionality pono, no ka mea, he kaila, ia mea i pono.

CRM i hua'ōlelo o ka poʻe uʻi a "no lakou iho"

I haiia ae maluna,, i ka huina hoonui e ke koho ole, no ka mea, he nui loa, a me ka ole, no ka mea, ua i ke alakaʻi o ka pane lākiō. Na ka papa kuhikuhiE ana - i ka maikaʻi no ka oe manaʻo no ke kala. No ka laʻana, ina paha e kuai i Microsoft huahana? ʻano CRM ua ikeia nā hualoaʻa a, a ma ka CRM lako polokalamu lākiō i ua hale lio paʻa i loko o ka luna he umi. Akā, ke kumukuai - i ka loa uʻi no ka poe liilii, a me ka meakino-pepa paia pāʻoihana, ma ka hou, loea, e hoailona oukou i ka mea i koi 'ka pono o ka mīkini, oe i ka mahina pilikia me ka lāliʻi o, akā, no hoi,ʻaʻole loa paakiki mea ana iʻikepili ma o ka CRM. He aha ka mea no ka mea hoʻohana? O ka holo ana, ke keu koina.

Mawaena o ka CRM alakaʻi hai aku pela,ʻaha hui uila:

• "1c-Bitrix Intranet Portal" a me ka hua o ka hana o ka haku polokalamu o ka ia poe "Bitriks24";
• "Megaplan";
• amoCRM.

Pono a me keakea o ka loa, he pono ole huahana

Next - 'ike i ka mea waiwai me ka ike e pili ana i ka pane lākiō nenoai. Ma hope o ka hoʻoponopono loa hanohano polokalamu, imi na pros a me ka hooluolu, e hiki e ke hoʻoholo akau, a koho i ka lako polokalamu pono no oe, 'ole. E. One mea e hoopii i ka i Kekahi Mau' o kāu hana. No laila ...

kamakawiwo ole CRM

I ka koho lako polokalamu, oe, eʻoiaʻiʻo nō e hele ma Kamakawiwo CRM. He aha ka mea? Kēia nenoaiu He uʻi no ka mea nona i kekahiʻano o nā pāʻoihana a me ka mea a me ka intuitive mau 'me ka nui functionality a me ke alo o ka ai iiiaanoaa o nā kānana, e ae oe e kahu ai hana ka maiau. Aia nā manawa, e paʻa AEIU , a hoʻokomo memo. Eia naʻe,ʻaʻohe mea ala e i iiaciiie-hana a me ka pae ia. Akā, he nawaliwali kekahi keia nahā i hiki ke compensated Tags.

'Oe ke hana hōʻuluʻulu manaʻo hōʻike a me nā lono, mai na kuai funnel. No hoi i ka pono o ia ka CRM hiki ke hoopuni noniakahi me ka polokalamu na haʻi (ia me hoʻouna 'ia nā lawelawe).

O ka nui o ka Naauao keakea i ka mea ana e hiki ole hoʻokomo oihana kihapai i loko o ka Customer kāleka. Oe ke ole kākau i nā palapala kuhikuhi i ka mea i kekahi manawa ke koikoi.

Kāki o nā lawelawe i - mai ka 350 a hiki i 3000 rubles no mahina. 'Oiai, he mea he noa hōʻike liʻiliʻi mana.

«1c-Bitrix Intranet Portal» (CRM)

He aha ka mea no kou hana? Ua haawiia i ka mea i ka hoonui - mea ole CRM i loko o kona maemae palapala, a me ka nui lehulehu functionality, a laila ka mea e ole ai nike. Ma awelika - mai 300 000 rubles (hoʻokahi-manawa). E hoʻomaopopo i ka hou ana o ka'ōnaehana - ia mea i ka easiest mea.

I mea, ua lako polokalamu Ua oi ma mua o iaea ooieoeiiaeuiiai. Oe ke automate i ka loa o ka hana i ka poʻe i lawe mai i noke aku. Eia hou, i ka polokalamu hele pono me ka kolu-aoao huahana (ka mea ia SharePoint, Outlook).

Loa oluolu a me ka ua i ka'ōnaehana ua ālai 'ka hanaiia'na mai o nā'ēheu kēia'ēheu o ka ai. E Hiki pū 'ia paha kekahi mau' ae, i hoʻokohu 'ia ia mau kuleana i ka waiwai, kele i ka waihona inoa, a no laila, ma luna o. D.

"Bitriks24": ina paha e E waeʻoukou i?

Kēia huahana He ao. Price - mai ka 5000 a hiki i 9000 rubles no mahina. Aia hoi kekahi i noa mana, akā, kona uea 'i kaupalena.

I mau, ka'ōnaehana mea pono, akā, emi ooieoeiiaeuiiai ma mua o "nui kaikaina» -. «1c-Bitrix Intranet Portal" It E e kaulana i ka mea mea kupono e hana me nā'ēheu kēia'ēheu o nā papahana, aie i ka mea i ka pilina ua hoʻomaopopo loa ma waena o nā hana, 'alemanaka a me ka waihona hale kūʻai.

Like 'ana i kumumanaʻo hewaʻano kaumaha mau' a meʻaʻohe Tags.

"Megaplan": i ka pono a me ka keakea

Kēia ao-ma muli CRM ka loa iaea ooieoeiiaeuiiai, ma laila nō keʻano o nā kānana, ia mea kupono e hoʻomākaukau hoike (like). Special noonoo E e like hoʻohana-launa mau ', i ua papahana i kulike ai me na loina o ka usability e leie aku i kā mākou kohoʻia e hoʻopilikino i ka'ōnaehana. Naʻe, ina o ka polokalamu kele pūnaewele ua hoʻouka kekahi ma luna o ke kamepiula, i ka loa ke kālā no - kekahi huahelu hiki ole hana pono.

Price ninau - ma kahi o 75 000 no ka makahiki (me ka manao he 10 palapalaʻae male).

hualoaʻa

Ua huli mai ua aneane pau loa na CRM i nā pono a me nā keakea. Nolaila, koho i kekahi o ia ua kekahi nānā 'ana i mālama'-hoao i ka noa mana, a ma hope o ke kūkā me ka poe akamai, a me ka piha noonoo o nā mea a pau i nā manaʻo hoʻopiʻi kū'ē "no ka" a "ku e." Ma kekahi hihia ia mea hiki i nā mea a pau kaupalena i ka noa mana o CRM (e like, ina o ka moku'āina o ka uuku kupaa). Ka mea, he mea e pono ai, e lawe aʻe i loko o mooolelo i kekahi pilikia, e wehe pilikiaʻana, a me ka makahiki paha o ka hana, a hiki i ka palena a hiki i ka mea kiʻekiʻe-holo Internet! Oe E hoi manaʻo e pili ana i mea hou e pono e uku i ka malama uku ai i kekahi manawa, e kuai i ka laikini. Kēia e pale kuhi hewa! Ua i ka poʻe uʻi a maikai, he maikai ka hoao ana a me ka hoʻokō kuai ana!